Estee Lauder Forecast Lower Profit on Ad Spending Cosmetics maker Estee Lauder forecast quarterly earnings far below Wall Street estimates due to sharply higher spending on advertising, sending its shares down 3.4 percent. Financial and Career Advice for Women Offered in New Book by ?Mrs. Moneypenny? Is it possible for a woman to have it all - a great career and a fabulous family? Mrs. Moneypenny says your dreams of having it all, may be "severely deluded." The Super Bowl of Ads CNBC's Darren Rovell has the top Super Bowl ads according to metrics. JCPenney Stands by Ellen DeGeneres as Spokeswoman said on Friday said it fully backs its partnership with chat show host Ellen DeGeneres after a conservative group urged the retailer to reconsider hiring DeGeneres as a spokeswoman because she is a lesbian. Actor Bryan Batt's Backup Plan: Retail Knowing that the fortunes of an actor are anything but reliable, Bryan Batt, who played Sal Romano on 'Mad Men,' had already established a rewarding side career. In 2003 he opened Hazelnut, a home accessories and gift store, in New Orleans. CEO Blog: The Truth Behind Brand Building We all want (and need) to know what consumers think of our brands?the evolution of social media and the way it has opened up communication channels make that more important today than it has ever been. But I truly believe that letting the consumer tell you what your brand should be is an approach that may very well not be in the brand?s best interest. Frito-Lay Ready For Super Bowl Insight on consumption of Frito-Lay products during the Super Bowl and the company's production ramp up, with Ann Mukherjee, Frito-Lay chief marketing officer. Option Bulls Toy With More Upside for Mattel Mattel is trading at its highest levels in 13 years, and option traders are betting on even more upside. China Services Data May Bolster Case for Policy Easing China's fledgling services sector weakened in January as property tightening measures weighed on demand, the official purchasing managers' survey showed on Friday, reinforcing the case for policy easing to bolster economic growth.